Anthony Lim ironklad
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Key art and toolkit for usage in ads, consoles,
presentations, in-store and mobile.
Illustrations for Farmers Insurance accident and theft preparation guide. Sketches were vectorized/colored, and placed over similarly vectorized, custom photography for 5 scenes stitched end-to-end. Animated in HTML 5.
Portfolio
They asked us to gain from 400k to 1 million Facebook "likes" in three months. We did. Creatively leading their social presence, we surpassed 5 million fans over the following year. They are now over 21 million fans.
The Sims
client:
EA
role:
Art Director
objective:
Design packaging for EA's The Sims 4 expansion, booster and game packs.
solution:
Design exploration for multiple types of game packages that have a distinct yet cohesive feel.
Adornably
client:
Adornably
role:
Art Director
objective:
Design the graphical interface for Adornably's home furnishing app.
solution:
An intuitive, simple user experience servicing complication technology. 18th Annual Webby Award winner in the Shopping category for Tablets & All Other Devices.
Crysis 3
client:
EA
role:
Art Director
objective:
Extend EA's Crysis online presence for the latest installment in the series.
solution:
A fun yet informative design with a look & feel similar to previous iterations while using new design elements for a distinctive look.
House of Cards
client:
Netflix
role:
Art Director
objective:
Promote the Netflix original series, House of Cards.
solution:
Ad campaign and website takeovers.
30 Minute Musicals
client:
Secondline
role:
Art Director
objective:
Increase awareness of Secondline Production's musical adaptations of popular movies for the Hollywood Fringe Festival.
solution:
Minimalist movie posters highlighting iconic moments and capturing the spirit of the respective movies without relying on traditional iconic imagery.
Level Up
client:
Cartoon Network
role:
Art Director / ACD
objective:
Create awareness of Cartoon Network's first ever live action movie premier to debut on their network.
solution:
We designed, directed, and produced a custom video shoot to appear on a YouTube page mimic.
CN: SDCC
client:
Cartoon Network
role:
Art Director / ACD
objective:
Stimulate interest and make people happy!
solution:
Create a whimsical, yet functional, atmosphere at Comic Con.
Cartoon Network
client:
Cartoon Network
role:
Art Director / ACD
objective:
Increase awareness of key shows.
solution:
Focus on rich media campaigns for new or second tier shows.
Top tier shows received added attention with Facebook apps, broadcast/web interstitials and event-oriented microsites.
Hall of Game
client:
Cartoon Network
role:
Art Director / ACD
objective:
Awareness for the sports award show Hall of Game.
solution:
Digital executions included website, mobile and rich media ads.
We also "beamvertised" custom-shot video of Tony Hawk skating across buildings around Los Angeles during the NBA All-Star weekend.
A-Team
client:
Fox
role:
Art Director / ACD
objective:
Awareness campaign for The A-Team DVD release.
solution:
An over-the-page, high-impact ad unit.
Tower Prep
client:
Cartoon Network
role:
Art Director / ACD
objective:
Gain awareness and drive tune-in for Tower Prep.
solution:
An engaging online presence consisting of the show website, social media app, mobile site and extensive ad campaign.
Madagascar 2
client:
Activision
role:
Art Director
objective:
Fun, digital presence for the Madagascar 2 game.
solution:
Flash website with EPK material and integrated scavenger hunt.
Various
client:
Various
role:
Art Director
objective:
Design, animation and direction for various properties across a wide range of mediums.
solution:
Websites, mobile, broadcast and print.
Art
client:
Various
role:
Designer
Profile
BIO
I have been a designer, art director, animator and creative director over the past 15 years, naturally falling into a Sr. AD or ACD role; I like to get my hands dirty and crave responsibility/ownership but don't like spreadsheets.
Ideation and problem solving are my greatest strengths. Taking brands and creating alternative outlets for marketing has become a passion. Just "posting on Facebook" is lazy. Brands need to be stretched as far as they can to see what they can cover.
My most recently full-time position has been as an Art Director/ACD for Moxie Interactive/Zenith Optimedia, overseeing projects from initial client discussions to final delivery. I am proud to admit that surveys among Moxie’s clients listed me as the favored campaign lead, as well as a source of innovative concepts. It was also my privilege to help spearhead the meteoric growth of Cartoon Network's social presence.
CONNECT
Anthony Lim
1711 Stoner Ave #8
Los Angeles, CA 90025
